![]() The company offers various types of meals that contain combinations of products that include the main item, fries, and a drink. McDonald’s applies several strategies to promote its existing products in existing markets. It has proven to be a tough competition for various other fast food restaurant chains.įollowing are the four dimensions of the Ansoff Matrix for McDonald’s: Market Penetration McDonald’s is known in the market for its variety of products, consistency in taste, and quick service. The company earns from a variety of sources such as renting out facilities, franchise fees, brand royalties, and revenue from company-operated stores. It has more than 38000 outlets across the globe. The company operates in more than 100 nations and serves 69 million customers every day (Bomkamp, 2016). Based on revenue, it is the largest fast-food restaurant chain in the world (Forbes, 2017). The company has its headquarters in Chicago, Illinois. The company started franchising much later. The company started with hamburgers as its prime product. It is an American multinational fast-food company. McDonald’s was found in 1940 by the couple, Richard and Maurice McDonald.
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